Advantages of Adding Explainer Videos to Your Business Marketing Strategy

Videos are a powerful medium, and used properly they can enhance your marketing strategy in a number of ways. In this article, we will explore some of the advantages of adding explainer videos to your business marketing mix. By explaining your products or services in an easy-to-understand way, you can convince potential customers that investing in your product is the best decision they will ever make. And by using effective content marketing techniques, you can reach more people with your message than ever before. So what are you waiting for? Add an explainer video to your business marketing plan and see just how powerful they can be.

Why are explainer videos so popular?

They are incredibly popular for a multitude of reasons. They are engaging, informative, and an easy way to add a bit of extra shine to your marketing strategy. Here are some of the biggest advantages:

  • Engaging: As mentioned, they are extremely engaging because they are designed to be user-friendly and captivating. They are also short enough that they won’t take up too much time, but still provide plenty of information.
  • Informative: Videos explaining products or services offer consumers essential information in a concise and easy-to-understand way. This can help them make informed decisions about what to buy or use, making your business more successful overall. This is also great for corporate video production, because it helps to inform your customers on how your business works.
  • Extending your reach: Adding an explainer video to your marketing arsenal can extend your reach significantly beyond your current customer base. By providing users with detailed information on your product or service, you can attract new customers who may not have considered you before.
  • Increased brand awareness: Videos explaining products or services work as powerful marketing tools by increasing brand awareness and driving traffic to your website or landing page. This is especially beneficial if you’re looking to grow your business organically – without spending a fortune on advertising!

What types of explainer videos should you make?

If you’re looking to improve your business marketing strategy, adding explainer videos to your mix may be a good idea. Here are four reasons why:

Explainer videos can help those unfamiliar with a topic or product understand it better. By breaking down complex information into easy-to-understand concepts, they can provide valuable education and guidance for potential customers.

Explainer videos that showcase your product or service in an interesting and engaging way can encourage potential customers to explore more about what you have to offer. By telling a story or using creative visuals, these videos can really draw people in and make them want to learn more.

Adding one to your marketing mix will undoubtedly result in increased brand awareness and engagement. People love watching interesting and well-made content, which is why they are so popular among consumers today – they’re sure to please! Plus, by providing valuable information on a topic people care about, you’re likely to create loyal fans who will continue evangelizing your brand through word of mouth marketing campaigns.

How to create an effective explainer video


Whether you want to capture the attention of potential customers or boost engagement with current customers, explainer videos are a great way to do it. Not only do they grab people’s attention right off the bat, but they also compel them to keep watching – which can lead to conversions on your website or in your sales funnel.

Apart from boosting customer engagement, explainer videos can also help boost SEO efforts for your business. By providing rich content that links back to your website, you can improve the visibility of key pages and boost traffic overall. This can result in higher conversion rates and increased revenue for your company.

So if you’re looking for ways to improve your business’s marketing strategy – or just want to increase customer engagement – consider creating an explainer video. It’s a great way to get the attention of potential customers and keep them engaged.

The different types of video advertising

Film advertising is one of the most effective forms of marketing available. It’s efficient and can reach a large audience quickly. Additionally, video ads can be customized to target your specific market, which makes them an ideal choice for businesses with varying marketing needs.

  • Native Advertising: This type of video ad appears as though it was created by the company itself. For example, you might see an article about the company on a website and then see a native ad for that same company at the bottom of the page.
  • Sponsored: Ads featured in videos that are not created by the business themselves are called sponsored videos. These ads are typically paid for by companies and feature their products or services in the film.
  • Maker Studios: Maker Studios is a YouTube channel that focuses on creating short, entertaining videos (usually less than two minutes long). These videos are often aimed at a younger audience and have been popularized by big brands like Coca-Cola and Disney.
  • Viral Marketing: Viral marketing is when a video goes viral – that is, it spreads rapidly through social media and becomes widely viewed across multiple platforms. This type of advertising is often used to promote new products or services before they’re available to the public.

How to measure the success of your video campaign


Adding an explainer video animation to your business marketing strategy can have a number of benefits. For starters, they can help explain your product or service in a clear and concise way. This can help build trust with potential customers, and can lead to them making a purchase. Additionally, they are often very shareable – meaning that people are likely to share them online, which can help boost traffic to your website and/or social media pages. And finally, by creating one yourself, you can ensure that the content is accurate and up-to-date, ensuring that it reaches the right audience and delivers the desired results. So why not give them a try? They could well be worth the investment!


Adding an explainer video to your business marketing strategy can be a powerful way of driving home your message and increasing engagement with potential customers. Not only will people who watch your video understand what you’re selling better, but they’ll also form a stronger connection with your brand. Additionally, videos are great for building trust and credibility with potential clients, which can help you close more sales. So why not give them a try?