Even though email marketing is active for a long time, it can still be a very efficient model of promotion. That is the main reason why so many businesses are still relying on this strategy. However, keep in mind that it can be more challenging these days due to the fact that a lot of people are using it, and that the potential customers got used to it.
Therefore, the biggest mistake is to send annoying emails that people will simply mark as spam. The point is to get them more interested in your products or services. The first step is to find good B2b email lists. The goal is to reach more people by motivating them to subscribe on your email list as well.
If you manage to do it properly, there are many benefits of this strategy, such as the improved brand awareness, higher popularity of your website, more sales, improved communication with customers, more accurate statistics, and more. Here are some tips that will help you achieve your business goals with email marketing.
1. Focus on Potential Clients
People got used to all kinds of promotions, and the problem is that a lot of them are annoying. Therefore, sending a basic template email where you will promote your business is not the best option. You will need a better approach where you will make the emails more personalized.
You can do that by adding the name of the person that is receiving the email, and recommending the products that person already was checking on your website. The great thing is that you can use advanced software with automation to research the activities of your visitors to target them with the right promotions.
When you are sending a new listing to your existing clients, you can choose some products they were already looking for. For example, if you are selling clothes, you can send the most recent winter collection to people who were buying clothes during summer on your website. There are other great solutions to make the emails more personal, like sending birthday cards and discounts.
2. Choose the Right Subject Line
As we already mentioned, this model of promotion is popular for a very long time. Therefore, beware of the fact that your target audience is already receiving a lot of emails. If you don’t want your emails to end in the spam section, you will have to choose the right format that can make people more interested.
Moreover, users will pay attention to all details, especially to the body of your email. Therefore, the subject line is very important. In that matter, choose the core keyword in the subject that is related to the email you are sending, such as Sale, Increase, Join, Improve, and more.
The point is to select something relevant to the content. Moreover, the format of the email should be optimized for the readers as well. The best option is to use only three lines with clear information about the promotion you are sending.
3. Provide Benefits Instead of Features
There is high competition in the market in almost every area. Also, people are now used to basic promotions where companies are marking their products as the best, cheapest, high quality, and other features.
The problem is that it is not a rare case that businesses are adding more features to their products and trying to present them in a better way than they are in reality. On the other side, it is not always simple to explain the features if they are more complex.
For example, describing the materials and substances used in the production. If people cannot understand that easily, they won’t be interested. Therefore, focus on providing people with the reasons why they should consider buying your product, and you can do that by creating a list of benefits they will get.
4. Use Automation
It can be difficult to manually send a lot of emails that will be reliable and efficient. Therefore, choosing software that can provide you with the ability to use automation is crucial for your business. The main advantage is that you can set some filters and use different settings when choosing the right group that will receive particular emails.
You can choose factors like locations, age, and history of previous actions, time of the year, limited promotions, and more. According to the statistics, this model can improve the conversion by over 70%. The problem with manual approach is that you will need a lot of time to analyze different users to send them the right email.
5. Don’t Forget the Metrics
This is another core feature of automation software, and the simple explanation is that you will be able to analyze the users and choose the right metrics for each one of them. Also, it will help you analyze the current campaign so that you can improve it over time and choose the right approach that will bring more clients.
The most important factors to focus on are open rate, delivery rate, how many people have opened the email, how many of them visited your website through a link in the email, the rate of new subscribers, potential unsubscriptions after releasing the campaign, and much more. All of these metrics are crucial part of your strategy since they will help you change the approach in the right directions and improve the conversion.
The Bottom Line
The key is to be aware of different factors and make sure that you have the right approach for a particular group of people. Also, the biggest mistake is to send plain emails with typical promotions that most of people will simply flag as spam.
In the end, the core of proper email marketing is the research of the market and choosing the right type of promotion that will make people more interested. Therefore, it is essential to become more personal with the person that is receiving the mail, and you can do that by focusing on previous activities like products that person was already checking or buying.