The online video giant YouTube has expanded its “Movies” section, which was launched last year for US residents. Google already has agreements with Crackle, CBS, MGM and Lionsgate to provide full length content to US viewers. It has now tied up with Blinkbox, which is providing about 165 feature films for UK viewers.
As one might expect, most of the films being offered are obscure and dated. Nevertheless, there are quite a few classics including Jackie Chan and Hitchcock movies, as well as some decent horror movies. Bollywood fans will also be pleased to find legendary movies like Pukar, Bawarchi and Padosan.
YouTube is the undisputed leader in the online video segment and enjoys a massive number of visits per day. However, most of these visitors tend to surf for a few minutes and then move on. Engagement is one of the factors that Google has been trying to improve upon. This is obviously a step in that direction as full length movie and television show streams are the logical next step for YouTube.