Recently, the blogosphere was abuzz with reports that Microsoft’s Windows 8 was a dud, as it had failed to meet projections. While there might have been some truth in those stories, the reports of Windows 8’s doom were undoubtedly greatly exaggerated. Tami Reller, corporate vice president for Windows, has revealed the actual sales figured for Windows 8, and they aren’t all that bad.
According to Reller, Microsoft has sold 40 million Windows 8 licenses so far. It’s not clear if Microsoft is reporting the number of units sold to end-users or the number of units shipped to retailers. The latter figure is almost always bloated, since it includes units sitting in the shelves waiting to be sold.
To put things into perspective, Windows 7 sold 60 million copies during the first ten weeks. So, Windows 8 is selling at least as well as (if not better than) Windows 7. Considering that Windows 7 was the fastest selling Windows in the history, this is hardly a bad performance. The sales figures look even better if you consider that Windows 7 was coming off the back of Vista, which was widely considered a flop. Even when Windows 7 was released, most of the people were using Windows XP, which was nearing its end of life. Consumers as well as enterprises were eager to upgrade to a newer, better operating system. Windows 8 doesn’t quite have the same advantage. On the other hand, Windows 8 has benefited from the extremely tempting upgrade offers ($39.99 for Windows 8 Pro). Microsoft has confirmed that Windows 8 is indeed outpacing Windows 7 in terms of upgrades.
Windows 8 represents a bold new direction for Microsoft. It not only has to maintain Microsoft’s dominance in the PC segment, but it also has to shoulder the responsibility of making Microsoft competitive in the post-PC segment. Microsoft badly needs Windows 8 to succeed. According to Paul Thurrott, Windows 8’s initial sales figures are well below internal estimates. Microsoft believes that Windows 8 would have sold even better if its OEM partners had more high quality hardware on offer, and it is probably right. Although a number of Windows 8 powered tablets, ultrabooks, and laptops have been announced by various manufacturers, most stores across the US are yet to stock them. However, the good news is that even if Windows 8 isn’t setting the market on fire, it is doing fairly well. It’s not the new Vista as many had feared it would be.