Microsoft Bets Big on Windows 8, Offers Upgrade for $40
By on July 4th, 2012

If you have been looking forward to taking the new Windows 8 OS for a spin, then there is some good news for you. Microsoft has announced that all Windows XP, Windows Vista, and Windows 7 users will be able to upgrade to the Windows 8 Pro for just $39.99 in 131 markets. This enticing upgrade option will be available till January 31, 2013.

Microsoft’s sweeping new upgrade offer is unprecedented in more ways than one. Not only is it remarkably cheap, but it also covers outdated systems like Vista and XP. Microsoft is taking a leaf out of Apple’s book by keeping the upgrade price fairly low. However, it would be wrong to construe Microsoft’s offering as a defensive response to Apple.

The Redmond giant’s decision to offer Windows 8 upgrades to users of decade old operating systems like Windows XP at an extremely alluring price illustrates exactly how much it is betting on the new OS. Windows 8 is the most significant Windows release since Windows 95. While it doesn’t quite break free from the legacy of Windows, it does provide a roadmap to the future.

windows-8-upgrade

One of the biggest draws of Windows 8 – at least as far as consumers are concerned – is its Metro UI, which requires an entirely new breed of applications. None of the millions of existing Windows applications will function inside the Metro UI. Thus, in some ways, Metro nullifies the biggest strength of Windows – its ecosystem. While desktops and laptops will come with a traditional desktop shell that will be capable of running legacy applications, in Microsoft’s eyes, Metro is clearly the future of Windows.

In order for Metro to succeed, Microsoft needs to attract hundreds of thousands of developers. And, in order to attract developers, Microsoft needs to ensure quick adoption of Windows 8. If Windows 8 also receives a lukewarm response like Vista, Microsoft will find itself in hot water. This is exactly why Microsoft is making it really simple and cheap to upgrade to Windows 8, and this time around it’s taking along even users of its old operating systems.

It’s not just Microsoft’s domination in the desktop segment that is at stake here. While Metro is optional in desktops and laptops, it will be the only supported mode in most tablets. If Microsoft wants to offer Apple a run for its money, Windows 8’s quick adoption again becomes imperative.

Windows 8 will also have something to say about Microsoft’s future in the mobile arena. Windows Phone 8 will be running a full-fledged Windows core. This will make porting Windows 8 metro applications to WP8 fairly straightforward. If Microsoft succeeds in kick-starting the Windows 8 ecosystem, Windows Phone ecosystem will also benefit from it.

Given what’s at stake here, the decision to offer existing Windows users a strong incentive to upgrade to Windows 8 looks like a no-brainer. Over the years, Microsoft’s biggest competition has always been its own offerings – Windows 7’s biggest competitor is Windows XP, and not Mac or Linux. With Windows 8 trying to break free from legacy of Windows, Microsoft just can’t afford to have a repeat of the Windows Vista debacle.

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Author: Pallab De Google Profile for Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .

Pallab De has written and can be contacted at pallab@techie-buzz.com.

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