At the JP Morgan Tech Forum at CES 2013, the Chief Marketing Office and Chief Financial Officer of Windows, Tami Reller stated that Windows 8 has sold 60 million licenses so far. This includes licenses sold to OEMs to install on new devices as well as upgrades sold directly to customers. Additionally, she also said that this is approximately in line with Windows 7 sales.
This announcement is the third key data point we have been given by Microsoft with regard to Windows 8 sales. At the end of the first month of sales, Microsoft announced on their blog that they had sold 40 million licenses after the first month of general availability.
Before that, at Microsoft’s developer conference //build/, Microsoft CEO Steve Ballmer announced that over the weekend after Windows 8 was generally available, they had sold 4 million upgrade licenses.
There are some other interesting data points provided today in relation to the Windows 8 momentum. The first, related to developer interest, is that the number of apps in the Windows Store has quadrupled since the Store opened. The second, related to consumer interest in the apps, is that the Windows Store passed the 100 million apps downloaded milestone.
This is a terrible market for traditional PCs. These Windows 8 and Windows Store show that despite the steep fall in consumer interest in PCs and the obvious resistance to Windows 8 by enterprises, Microsoft may actually have an interesting story to tell in 2013. The reason being, more and more made-for-Windows 8 devices are coming to the market (as evidenced by the announcements at CES 2013), and some of the trendsetting enterprises may start taking a look at Windows 8 finally.
2012 was the year Microsoft changed virtually every product in their portfolio. 2013 is the year they build upon it.