The leading food and restaurant discovery service, Zomato, has arrived on Windows Phone. Zomato has had an exhaustive mobile presence as yet (critical for a service in this genre) with iPhone, BlackBerry, and Android apps as well as a fine mobile web edition.
The Windows Phone app is as comprehensive as the service offers otherwise. With a database of 23,000 resturaunts spanning ten cities in India – Delhi NCR, Mumbai, Bangalore, Kolkata, Pune, Chennai, Hyderabad, Jaipur, Ahmedabad, and Chandigarh – the app provides menus, reviews, ratings, contacts, photos, and maps.
The Zomato app is location aware and serves recommendations for best restaurants around your current location. Shake your device to go to the next recommendation. Neat! Since Windows Phone’s Local scout feature is not available for the Indian market, apps like these are something I’m looking forward to.
While the home screen layout with tiles for options impressed me, the color scheme and the UI is a little odd. What annoyed me is that the restaurant listing screen does not use the panorama style of Metro UI for moving through reviews, maps, etc. Tabs are so Android! Interestingly, as of now, there are no official apps from other competing services like Burrp and TimesCity in the Windows Phone Marketplace. Although that could change any moment, Zomato has the early mover advantage for new users who don’t have any loyalties for one of these services already.