At the Mobile World Congress 2010 in Barcelona on February 15, 2010, Microsoft unveiled the next generation of Windows® Phones, Windows Phone 7 Series – a completely revamped mobile operating system. The new phones designed for life in motion would debut at holiday 2010.
Today, I’m proud to introduce Windows Phone 7 Series, the next generation of Windows Phones. In a crowded market filled with phones that look the same and do the same things, I challenged the team to deliver a different kind of mobile experience.
- Steve Ballmer, Chief Executive Officer at Microsoft
Mobile operators AT&T, Deutsche Telekom AG, Orange, SFR, Sprint, Telecom Italia, Telefónica, Telstra, T-Mobile USA, Verizon Wireless, and Vodafone, and manufacturers Dell, Garmin-Asus, HTC Corp., HP, LG, Samsung, Sony Ericsson, Toshiba and Qualcomm Inc have committed to include Windows Phone 7 Series in their portfolio plans.
With this new platform, Microsoft offers a fresh approach to phone software, distinguished by smart design and truly integrated experiences that bring to the surface the content people care about from the Web and applications. For the first time ever, Microsoft will bring together Xbox LIVE games and the Zune music and video experience on a mobile phone, exclusively on Windows Phone 7 Series.
With Windows Phone 7 Series, Microsoft takes a fundamentally different approach to phone software. Smart design begins with a new, holistic design system that informs every aspect of the phone, from its visually appealing layout and motion to its function and hardware integration. The homescreen now features real-time content in so-called live tiles which replace the Start screen of past Windows Phone devices. These brightly colored squares serve as customizable shortcuts to applications and the data they contain showing users real-time content directly, breaking the mold of static icons. For example, you can create a live tile for a friend and see their latest pictures and posts just from glancing at your homescreen. All Windows Phone 7 Series devices will have a dedicated Bing button that provides one-click access to the search engine from anywhere on the phone.
Windows Phone 7 Series creates an unrivaled set of integrated experiences on a phone through Windows Phone hubs. Hubs bring together related content from the Web, applications and services into a single view to simplify common tasks. Windows Phone 7 Series includes six hubs built on specific themes reflecting activities that matter most to people.
People: Get your feeds from all social networks, photos, etc all in one step
Pictures: View and share all pictures and videos across social networks in one step
Games: Experience the official Xbox Live games, Spotlight feed, gamer profile on the Windows Phone 7 series
Music+Video: Get your feeds from all social networks, photos etc all in one step
Marketplace: Load your Windows Phone 7 series with certified applications and games
Office: Access Office, One Note, and SharePoint workspace all in one place