Sub-par YouTube App on Windows Phone 7? Blame Google
By on March 31st, 2011

Google

If you’ve used YouTube app on your Windows Phone 7 device, you’ve clamored for better experience dismissing it as just a ‘mobile site embedded in an app’. Well, Microsoft blames Google for it, and is filing a complaint to European Commission.

Microsoft is filing a formal complaint with the European Commission as part of the Commission’s ongoing investigation into whether Google has violated European competition law.

In a blog post by Brad Smith, Senior Vice President & General Counsel at Microsoft Corporation has written a long blog post explaining how Google is impending competition in several areas of online search, and a part of it gives insights into why YouTube app on Windows Phone 7 is limited.

 

First, in 2006 Google acquired YouTube—and since then it has put in place a growing number of technical measures to restrict competing search engines from properly accessing it for their search results. Without proper access to YouTube, Bing and other search engines cannot stand with Google on an equal footing in returning search results with links to YouTube videos and that, of course, drives more users away from competitors and to Google.

Second, in 2010 and again more recently, Google blocked Microsoft’s new Windows Phones from operating properly with YouTube. Google has enabled its own Android phones to access YouTube so that users can search for video categories, find favorites, see ratings, and so forth in the rich user interfaces offered by those phones. It’s done the same thing for the iPhones offered by Apple, which doesn’t offer a competing search service.

Unfortunately, Google has refused to allow Microsoft’s new Windows Phones to access this YouTube metadata in the same way that Android phones and iPhones do. As a result, Microsoft’s YouTube “app” on Windows Phones is basically just a browser displaying YouTube’s mobile Web site, without the rich functionality offered on competing phones. Microsoft is ready to release a high quality YouTube app for Windows Phone. We just need permission to access YouTube in the way that other phones already do, permission Google has refused to provide.

Clearly, Microsoft admits the limited experience on YouTube app on Windows Phone 7 and in the interest of consumers wants a high-quality version of the same. In the US in the past, the Department of Justice thwarted Google’s monopolistic advances in similar areas, and now, Google would have to do a lot to save its position.

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Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at abhishek@techie-buzz.com.
 
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