Mobile App Usage Pattern in India
By on May 9th, 2011

Mind Dots Software Systems recently conducted a survey on Mobile App Usage Pattern in India. Mind Dots is a two year old startup technology company focused on Web and mobile application development.

The research manages to capture data from wide variety of customers – both online and offline – and geographically diverse. It gives interesting insights into smartphone usage, as well as mobile web and app usage diversity. If you are a mobile app developer, you might want to know your customer base.

Smartphone Users – Switching over to Smartphone

The best takeaway from this survey is that only 21% of the sample surveyed is not interested in smartphones. While over half of them already own smartphones, 52% of the rest are looking to buy one within six months. No wonder, the platform companies, carriers and handset manufacturers have huge stakes in the market while analysts place big bets over leading platforms.

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Mobile Internet – Usage and Browser vs. Native Apps

With falling prices for mobile data plans in midst of fierce competition between service providers, more consumers are getting on to mobile Web. I reckon this usage was far less till a couple of years back. GPRS/EDGE was a geek’s indulgence.  The growth of course also owes to rise of smartphone numbers which have better browsers to experience the ‘full’ Web, and not just stripped down mobile Web. Another obvious reason is rise of social networking, most part of which is addictive and makes you log on while you’re on the move. A business document can wait for your time on the desktop, but a photo of your lunch menu mandates immediate upload and comments. The  24% of mobile internet usage is for social networking sites, closely next to email, the biggest on the move indulgence.

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App Usage

While only about half of the sampled users prefer native apps to mobile Web sites, I think this number should be on the rise exponentially. While some Web services are app-only with no Web equivalent (e.g. Instagram, Amazon Kindle, etc.), few others have restricted Web counterparts (Foursquare doesn’t give recognition badges to check-ins via their mobile Web site). Apps that are location-based or use phone’s accelerometer are on the rise, and only native apps can fully explore the power of a smartphone’s platform and the increasingly powerful hardware.

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Mobile App Usage Survey Report

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Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at abhishek@techie-buzz.com.
  • http://www.webguide4u.com Vivek Parmar

    Some of the stats are pretty impressive.

  • Karl

    I wonder how much of the India population has an access to a phone (landline and mobile)? 57% being the percentage of mobile phone owners. Another interesting number would be the possibility of those who do not have a phone at all of getting one. Economic power. The cost of accessing a feature phone compared to a smartphone?

    • http://www.baxiabhishek.info Abhishek Baxi

      Karl, India is one of the fastest growing mobile market. There is a huge upsurge in mobile subscribers in rural areas and amongst lower income groups. Frequently, you’ll find people with more than one mobile connection.

      “The Indian telecommunication industry is the world’s fastest growing industry with 811.59 million mobile phone subscribers as of March 2011. It is also the second largest telecommunication network in the world in terms of number of wireless connections after China.”

      Source: http://en.wikipedia.org/wiki/Communications_in_India

  • http://blog.yogeshsaxena.com/ Yogesh Saxena

    Thanks for such info Abhishek, I circulated this with my team, as we deal with major mobile sites and apps :) A useful insights :)

    Yogesh

    • http://www.baxiabhishek.info Abhishek Baxi

      Thanks Yogesh. I’m glad this is useful.

      Another post about apps based on the platform/developer viewpoint is in my drafts and I’ll point you to it when I publish the same.

 
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