Microsoft Tag and 2D Barcodes
By on May 17th, 2011

Microsoft Tag

Check this interview that I did with Sandeep Gopal Nair, APAC Lead for Microsoft Tag from Microsoft Singapore as we talk about the Microsoft Tag and the world of 2D-barcoding. Sandeep shares fascinating insights about the history and evolution of barcodes, and throws in some awesome Microsoft Tag case studies and showcase.

Microsoft Tag is a new kind of bar code that connects almost anything in the real world to information, entertainment, and interactive experiences on your mobile phone. Tags are free to create and use. And unlike other kinds of bar codes, Tags are fully customizable. You can add them to your ads, posters, product packages, display it on your website, billboards, clothing…the list is endless. When you scan a Tag using the free Tag Reader application on your Windows Phone 7 (or other phones), it will automatically open a webpage, add a contact to your address book, display a message, or dial a number – there are no long URLs to type or SMS messages to send.

Microsoft Talk is a regular conversation podcast between two Microsoft enthusiasts (euphemism for rational fanboys). We talk about diverse Microsoft products and technologies and the sub-culture they build along the way with a guest from Microsoft.

If you have 20-odd minutes, this episode (and I’ll say, others too) is a good listen. Plus there’s a giveaway.

Microsoft Talk - Episode 18: Microsft Tag with Sandeep Gopal Nair

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Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at

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