Microsoft Hints at Windows Phone Apps from Indian Publishers and Services
By on October 17th, 2011

At the Windows Phone India launch at New Delhi last week, Bhaskar Pramanik, Chairman, Microsoft India, gave a short glimpse of Microsoft India’s efforts to evangelize Windows Phone to content publishers and internet businesses.

During his keynote presentation, he showed apps from Times of India and Snapdeal.com.

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Times of India is the largest selling English language newspaper in the world, across all formats. The app uses the panorama interface of the Metro design language in a nice manner to display different sections. I’m really looking forward to the app, and I hope they use the Live Tiles on the Start screen to push breaking news or similar notifications. Cricket score, maybe? Let’s see.

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Snapdeal.com is a shopping deals website, and has gained a lot of traction since a few months with their aggressive marketing and growing catalog. The app, from the screenshots, looks to be a regular shopping app but for a regular Snapdeal customer, if it works out of my phone, it should be a delight. Although a dent to the credit card due to impulsive purchases!

During my conversation with Vikas Arora, Group Director – Operator Channel, Microsoft India, I wondered if there are more partners that Microsoft India has garnered for similar local apps. Although he didn’t share any names, he assured that there would be several content publishers and businesses in the space of ticketing and shopping etc. that would be releasing their Windows Phone apps in the Marketplace in coming weeks.

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Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at abhishek@techie-buzz.com.
 

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