Microsoft Announces Some More Windows Phone Developer Momentum Numbers, New Partnerships
By on February 25th, 2013

In a blog post on the Windows Phone Developer blog on February 25, Microsoft provided some more momentum numbers with regard to Windows Phone Store and developer opportunity and announced several new incentives for Windows Phone developers.

First, some key numbers from the blog post:

  • Quoting a ChangeWave Research report, they said Windows Phone customers are more likely to be “very satisfied” with their phones than Android customers. (53% vs 48%)
  • A 75% increase in app downloads, presumably since Windows Phone 8 launched (presumably because they don’t say what is that number a percentage of, strangely).
  • A 91% increase in paid app revenue, again presumably since Windows Phone 8 launched.
  • “1 billion transactions”, and I am unclear about what a “transaction” is.
  • Increase in apps downloaded per user to now 55 apps per user.
  • 15,000 apps that specifically target Windows Phone 8.
  • 130,000 apps in total, in the Windows Phone Store.
  • Windows Phone 8 SDK downloaded 500,000 times since it was released back on October 30, 2012.
  • These numbers are in addition to some others that have been announced earlier, like increase in dev registrations by 40,000 in the 90 days since Windows Phone 8 launched, 4x increase in Windows Phone sales, and crossing 10% market share mark in several countries (per IDC).

Some updates for developers, including partnerships:

  • A Dev Center app (in preview), which provides developers with key information about their apps like downloads, crashes, payments and key metrics. The app also shows reviews translated for the developer, and of course has a live tile with downloads and crash reports updated regularly. Finally, this app provides a way for the developer to share their app link directly without having to go to the Store and share.
  • Special offer for Free account with 25GB of space instead of 5GB, and one Enterprise seat.
  • Buddy: Free Buddy account with up to 1 million API calls per month (up to 6 months).
  • Photon Cloud: Free account (500 CCU plan) for 6 months.

These updates are separate from the developer-related announcements that Nokia made, with the opening up of key Nokia innovations in location, music and imaging, for developers to access directly.

These announcements, combined with a strong momentum for Nokia Lumia and other Windows Phone 8 devices, shows that Microsoft (and Nokia) are in it for the long haul and have no intention of letting go. They will pour money into the developer ecosystem, and provide any and all kinds of help in order to ensure developers remain attracted to the platform. Both the companies are known to be extremely developer-friendly, and with the fight for the third place in full swing with the launch of Blackberry 10 OS and devices, these are great moves made by both the companies.

Are you a Windows Phone developer? What keeps you attracted? Do these benefits help, or you would like to see more?

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Author: Romit Mehta Google Profile for Romit Mehta
Romit writes about mobile news and gadgets, and is currently a Windows Phone owner (Nokia Lumia 920). Find him on twitter @TheRomit. Personal site is

Romit Mehta has written and can be contacted at

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