Everything about Windows Phone Mango from WPC 2011
By on July 13th, 2011

2011 Microsoft Worldwide Partner Conference

Microsoft Windows Phone division president Andy Lees took stage on the second day of the Worldwide Partner Conference 2011 in Los Angeles and shared his thoughts on the upcoming Mango release of Windows Phone. The Microsoft Worldwide Partner Conference (WPC) is Microsoft’s premier event for the partner community to learn about Microsoft’s road map and best practices for the year, and gain exclusive access to connect and network with other partners and Microsoft employees.

  • Microsoft reinstated their intention that they do not want Windows Phone OS to run on tablets because they want tablets to be full blown PC’s running Windows.
  • Microsoft emphasized the fact that Windows Phone caters to both consumers and enterprises. A demo of the upcoming Lync app asserted the commitment.
  • Andy Lees talked about how the Nokia partnership will bring momentum to Windows Phone market which has over 22,000 apps in the marketplace already (more than that of RIM), with an average of 100 new titles added daily. The strong developer engagement has seen more than 42,000 registered marketplace developers and more than 1.5 million developer toolkits downloaded. He predicted the prices of Windows Phone to be halved which will gather more momentum towards Windows Phone ecosystem.


  • Microsoft has signed on new device partners such as ZTE, Acer, and Fujitsu Ltd. Microsoft also demoed a new Samsung Windows Phone Mango device (Photo courtesy: WinRumors).
  • Lees shared the results of a new IDC whitepaper that shows a number of areas in which partners can sell into businesses that work with Windows Phone. The whitepaper, which was based on IDC data and discussions with partners, found that using Windows Phone to enable mobile connectivity for Exchange and customers’ own business applications offer the largest overall revenue opportunity. By 2012, IDC predicts, Windows Phone has the potential to generate annual software and service revenue of $296 per Windows Phone device for Microsoft partners.
  • Microsoft unveiled an exclusive discount program that makes it easier for Microsoft Partner Network (MPN) members worldwide to obtain and experience Windows Phone. As a specific benefit to Mobility Competency partners, Lees announced a special MPN logo, available today, that partners may use to distinguish their apps from others in the Windows Phone Marketplace and App Hub.

    Microsoft Partner Network

  • Microsoft demoed the upcoming Dynamics CRM app coming to Windows Phone and also unveiled a new MPN app for all Mobility Competency partners that enables them to easily access exclusive technical and sales content for Windows Phone while on the go.

    CWR Mobility

  • CWR Mobility’s Windows Phone CRM application won the 2011 Microsoft Mobility Business-to-Business Application Partner of the Year award.
Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at abhishek@techie-buzz.com.

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