The Cycle of a Viral Marketing Buzz
By on January 31st, 2011

megaphoneThe importance of viral marketing and the rapid dissemination of information through the internet has become more apparent than ever. It is clear that if you want to become famous or increase the popularity of your product or idea, the fastest way to do so is by generating buzz online so people become interested in whatever you are doing or thinking. This is known as the social media effect.

The first step involves the creation of content. Content can come from anywhere; it just depends on how creative it is and how it is captured. For the sake of argument, let’s say your content is a really great website or product. If you’re lucky, connected, or at the helm of a brilliant product, the story of your product will hit the front page of Digg, which nets over 7.6 million unique hits each day. This is known as the Digg effect, and it can be bestowed upon your site if you are fortunate. However, where the content goes from there doesn’t depend on Digg, but a plethora of other sites.

tweetbirdIf you want engaging conversation, exposure, and a good amount of traffic, you will need to head to social networking sites such as Reddit, Yahoo Buzz, Twitter, and Facebook. These are, in effect, the front lines of social networking as we know it today. Yahoo Buzz isn’t that big, but if you get something on its front page, that can still stir up a bit of interest. Before exploring where things go from Yahoo Buzz to the rest of the internet, it’s worth taking a look at Reddit, Twitter, and Facebook, as they have the capacity for hosting unlimited audiences.

googleFirst one, up to 2 million unique visitors browse over to Reddit each day. In comparison, up to 29 million hop over to Twitter, and up to 128 million visit the likable Facebook. With all these people at your disposal, the more of them you can reach, the better. Take Reddit, for example: let’s say a major blog picks up an article on the front page of Reddit, and links to it in the post of the blog. Smaller blogs that follow the larger one will read the story and some of them will post about it. From there, content that you originally started can end up posted front and center on sites like Bing, AOL, and Yahoo. They eventually make their way to Google search engine results for your story or topic, and the rest is history.

Alternatively, information can be shared through tweets with Twitter or through feeds and shared stories in Facebook. Either way, different friends will pass the information to more friends in a chain reaction until the information is submitted to some of the big web hubs such as Yahoo and AOL, and from there, as before, information can then be transferred to Google search engine strings. And once your information shows up on Google, you get hits for your site, from one blog after another, from tweets and Facebook posts and Reddit threads and fark threads and more. The possibilities are endless, and it all starts with a single bit of good content posted on the internet.

In conclusion, Content is Kingso if you want lots of people to follow what you are doing, thinking, or selling, the quickest way to achieve your goals is to generate interesting content. Whether your content is hosted through cheap webhosting, or some other kind of hosting, regularly having fresh content available means people will most likely be able to get it, which will reward you handsomely sooner or later in the long run.

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About the author:

Gwen Davis is the webmaster of Hosting Observer Your guide to finding the best cheap webhosting online. A firm supporter of open source, she also blogs for Tek-Tips.NetHawk and GirlsinTech.net. You can contact the author at [email protected].

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