Google is on a roll. Just yesterday they launched a new social networking service called Google+ along with several new changes to Google search homepage, search results. They also ended up adding author thumbnails to them and launching an option to export your Google data. A few days earlier Google had also launched the +1 button for websites which allowed users to up-vote your content.
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When the +1 button had launched, Google did not provide statistics to the users. However, they have now rolled out a new feature to Webmaster Tools where you can see your +1 button activity and it’s impact on search results.
The +1 button metrics will be available as an option in your webmaster tools profile for the website and it will contain of three things which will include a "Search impact" report, +1 button Activity report and an Audience report to show you how many people have clicking on the +1 buttons.
- The Search Impact report gives you an idea of how +1s affect your organic search traffic. You can find out if your clickthrough rate changes when personalized recommendations help your content stand out. Do this by comparing clicks and impressions on search results with and without +1 annotations. We’ll only show statistics on clickthrough rate changes when you have enough impressions for a meaningful comparison.
- The Activity report shows you how many times your pages have been +1′d, from buttons both on your site and on other pages (such as Google search).
- Finally, the Audience report shows you aggregate geographic and demographic information about the Google users who’ve +1′d your pages. To protect privacy, we’ll only show audience information when a significant number of users have +1′d pages from your site
The addition of statistics for the +1 button will definitely encourage more users to adapt the button on the website. After all those +1′s are going to get you additional traffic from Google.