If you have been using a web analytics service to track visitors on your website, you might have noticed an attribute called “Bounce Rate”. Bounce Rate basically tells you how many users visited your website and left immediately.

However, don’t take that as a full-fledged definition. The Google Analytics blog had a rapid fire question and answer session, where they answered several questions, including:

• How is bounce rate calculated
• Effect of search bots on data collection
• Finding a benchmarking category for sites that don’t fit into any particular benchmark category
• What is the best way to identify landing pages with high bounce rate
• How to find new keywords to improve content performance
• Effects of private browsing and incognito mode on data collection

Watch the video below to find answers on how bounce rate is calculated in analytics, and the other questions discussed in the session.

Visit our Webmaster tips section to find more handy and useful tips, which will help you to manage your blog/website better.

Rapid Fire Web Analytics Q and A [Official Google Analytics Blog]