Google Analytics provides a comprehensive set of tools including heatmaps to check user clicks, ability to drill down AdSense payments by country and ability to track outbound links among other things.
The interface for Google Analytics is overwhelming for many users, and it has almost remained stagnant for the past few years. However, Google is now testing out a new version of Analytics, dubbed Google Analytics 5, which adds some much need features to the Analytics software.
According to an early beta tester AJ, Google Analytics 5 has some new features, which include but are not limited to:
- New Home Section
- New Dashboard
- Updated Custom Reporting Tool
- New Admin Section
- World Cloud Visualization
- Goals as Events
I am pretty excited to see Widgets support in this version as it would allow me to add relevant sections of the reports and view them with a quick glance, rather than having to click on multiple links.
I was able to get a screenshot (click to enlarge) of the new analytics tool, courtesy @RonakBhagdev from http://www.greatestdesigns.net. As you can see from the screenshot above, the new interface is sleeker and add more widgets to the dashboard. Users will also be able to customize these widgets.