It has been a long time since I did a huge list of useful tips and tricks to increase your AdSense income. Though it has been over a year since that post, I have posted more useful information under the Google AdSense category, so you might want to check that out too.
As always sharing tips with webmasters is something I like to do. Here is another tip to get more click through and better income in Google AdSense.
Disable Image Ads in Google AdSense
Yes, you heard it right. From my experience I have seen image ads perform poorly when compared to text ads. And I am speaking based on my experiments.
In my AdSense experiment, I rotated between two sets of ads. The first one was a image only ad and the second one was a text only ad. The ads were rotated on a 50-50% basis. I ran the entire test for a week on several sites and saw that Image ads had a 0.5% click through rate, whereas text ads had a 4% click through rate.
Earnings were slightly better on the image only ads, but the lack of clicks are a definite dampener.
Reasoning to do Away with Image Ads
There might be several reasons, but I will stick to few important ones. Most of your posts contain images in some form or another, when you run image ads, they look like a part of your actual post instead of information that a user would find useful, within the scope of your article.
In addition to that, when you use image ads, there is a 25% lesser chance that a user will click on it, when you compare it to the 4 links a usual premium Google AdSense unit displays on your blog.
Image Ads can be Misleading
Quite sometime back, I had posted about some misleading ads by Google AdSense. I have been having several personal email conversations with both Google AdSense and Google web spam team members since then, with regards to both the quality of image ads and misleading information provided by the ads.
Thanks to the quick responses from the Google team, most of the issues are resolved, however, there are times when some image ads can contradict what you write, so keep your eyes open and check for them.
You can always disable certain ads that you don’t approve of, make good use of that feature. To disable certain URLs from advertising on your website, go to AdSense Setupand click on Competitive Ad Filter. Scroll down and enter the URL of the site you want to block from advertising on your website.
How to Disable Image Ads In Google AdSense
While creating a new ad or editing a existing one, select Text ads onlyfrom the drop down list for Format.
If you are editing a old ad, it should take around 10 minutes for the changes to take effect. Don’t forget to play around with the fonts and font size of the ads.
Image Ads Alternatives
If you do plan to run image or banner ads on your website, try to use a CPM based network like Tribal Fusion or Burst Media, which pay you a CPM on 1000 impressions. If you have a blog which gets good traffic, these networks will be able to offer you with better CPMs than AdSense.
What works for Me, Might not work for You
Well, to state a fact, you will get millions of tips to optimize your income on the Internet. Don’t take them at face value. What works for someone, may not work out for you. The best way to actually optimize your income is to experiment and come up with the best strategy that works for you.
I have based this tip on a exclusive experiment I ran on several blogs, and have seen ads perform much better. So don’t hesitate to experiment, rather than just going by what someone says.