Top Paying Best CPM Advertising Networks To Make Money From Your Website
By on March 10th, 2011

This is a part of a series of which I will be writing in order to help people to learn from my experiences and use those on their own websites.

CPM or cost per thousand is a good way to make additional income from your website based on the number of users who visit your site. Unlike , CPM ads do not require users to click on your ads for you to make money and only ad impressions do fine.

CPM Ad networks can also be used as an alternative to Google AdSense. Though they might not work as well as AdSense, they will still help to make revenue from your website.

However, CPM ad networks also employ a quality check based on the number of clicks the ads get to make sure that they display the best possible and highest CPM ads on your website. For more information about this you can read my earlier post about Making more money from CPM ads.

In the past 5 years, I have used several ad networks which have often made me money and have sometime missed the mark. In this post, I will list out some of the best CPM ad networks that you can use today. You have to understand that my experiences may not help you always, so make sure to pick and choose the best one which works for you.

In addition to reviewing the CPM networks I have used, I will also post links to other networks which you can use, however, since I won’t be able to review them as I haven’t used them.

Tribal Fusion

Tribal Fusion has so far been the best performing ad network for me. Getting into the network is not that easy, but the dividends it pays to get in is definitely good.

Tribal Fusion

Over the past few years, Tribal Fusion has been the second highest earner for me. It has continued to grow CPM wise and earnings wise. Though I won’t disclose the earnings or CPM explicitly, I can tell you that you will earn $1+ if you tweak it accordingly. More tips on tweaking it will be coming up in a future article.

That said, I have definitely had a very smooth and pleasant experience with Tribal Fusion. Their ads are top notch and the support is top notch too. I once had to block certain ads, and even though they had this feature in their interface, their support staff did it for me.

Tribal Fusion Hits

  • Ads from top companies
  • High CPM rates
  • Good support staff
  • Timely payments
  • Not much load on website
  • Supports multiple size ads
  • Users can easily block intrusive creative
  • Can be used as an alternative ad-server to display ads from other networks when Tribal Fusion does not have ads to display
  • User can set a base CPM to ensure that ads are only delivered if they are above a certain CPM

Tribal Fusion Misses

  • Reporting is not up-to the mark, lacks country and specific size reports which can help you optimize ads
  • No way to browse inventory and block advertisers unless you see ads
  • No option for PayPal payments
  • Does not support email reports

Overall Rating: 8/10

Minimum payment: $50

Payment terms: Net 45. You will be paid 45 days after your minimum payment has accrued.

Payment methods: Check and NEFT.

Minimum Requirements: 500,000 unique visitors a month. Only top-level domains supported.

Revenue Share: 55% for publisher, 45% for TF.

How To Get In? Send an application to become a publisher at http://www.tribalfusion.com/publishers

Technorati Media

I started using Technorati Media fairly recently, but it has proven to be a good ad-network which can pay you well for displaying their ads. Though the CPM rates for Technorati are not on par with Tribal Fusion, they do run some campaigns in between which are of really high CPM value.

Technorati Media

Getting into Technorati is fairly easy and their traffic requirements are not as high. Once you have been accepted into the network, Technorati will send you ad-codes which you can then insert into your website.

Payment wise, I have never had an issue with Technorati and they have been sending me timely payments.

Technorati Media Hits

  • Good ad network with a large inventory
  • Works great as a default for your main CPM network
  • CPM rates are good
  • Runs targeted campaigns frequently which have very good CPM rates
  • Good reporting interface; Users can drill down reports by size and country among other things
  • Excellent support staff
  • Supports Email reports

Technorati Media Misses

  • Does not perform very well in certain countries, some filler ads are bad
  • No way to browse inventory and block advertisers unless you see ads
  • Does not have an option in their interface to block ads. You have to send a request to get this done

Overall Ratings: 6/10

Minimum payment: $50

Payment terms: Net 60. You will be paid 60 days after your minimum payment has accrued.

Payment methods: PayPal or Check.

Minimum Requirements: Not posted.

Revenue Share: Not Posted.

How To Get In? Send an application to become a publisher at http://www.technoratimedia.com/technorati_media/bloggers-p.html

Burst Media Network

I have been using Burst Media Network since I started out this website. It has been one of the oldest CPM networks I have used. Burst’s performance is also good and does not disappoint.

Burst Media

Over the years, I have seen burst give me CPM rates of around $1, however there are times when it also reaches CPM of $2. In addition to that, Burst also runs direct campaigns on your site which earn high CPM rates.

I have never had any issues with payments from Burst Media and they have always sent the payments on time.

Burst Media Hits

  • Good steady CPM rates
  • Has direct campaigns for websites
  • Supports variety of ad sizes
  • Provides an option to users to block certain ads in the inventory
  • Good inventory for countries like US, Canada and UK
  • Excellent support

Burst Media Misses

  • Does not have good inventory for certain ad sizes and shows unpaid for them
  • No support for email reports
  • Has a 50-50 sharing agreement with publishers
  • Does not work for traffic outside US, Canada and UK

Overall Ratings: 6/10

Minimum payment: $50

Payment terms: Net 45. You will be paid 45 days after your minimum payment has accrued.

Payment methods: EFT (available for US/UK/Canada), PayPal, or check.

Minimum Requirements: Minimum traffic of 25,000 monthly page views or 5,000 monthly unique views

Revenue Share: 50-50. Provides 55-45 terms if you use Burst Media exclusively for a year.

How To Get In? Send an application to become a publisher at http://www.burstmedia.com/publisher/publishers.asp

Adtegrity

I have been using Adtegrity for over a year now and have found it to be pretty decent. The CPM rates for Adtegrity aren’t that great though but you can make decent money from it if you use it as a filler network.

Adtegrity

I use Adtegrity as a filler network for Tribal Fusion and the earnings are not bad at all. My overall experience with them has been good and I have had some great experience with their support staff too.

Adtegrity Hits

  • Decent network with good ads
  • Provides flat rate CPMs for Unique US Traffic
  • Good reporting interface
  • Good support
  • Timely payments

Adtegrity Misses

  • CPM rates are on the lower side

Overall Ratings: 5/10

Minimum payment: TBD

Payment terms: TBD.

Payment methods: PayPal, or check.

Minimum Requirements: Minimum traffic of 500,000 monthly page views with 50% US traffic.

Revenue Share: TBD.

How To Get In? Send an application to become a publisher at http://www.adtegrity.com/publishers/

ValueClick Media

ValueClick Media is an advertising network which I have used for over a year. The earnings from this network is not something I will brag about, but it definitely acts as a good filler ad network.

ValueClick Media

One of the things I like about Value Click is that it allows you to pick and choose which ads will be displayed on the site. That said, the interface is really clumsy and it takes a lot of time to sit through and sift through all those ads.

The CPM rates are pretty low on this network right now. I would suggest that you use ValueClick media as a default filler network for your higher paying CPM network. I have never faced any issue with the network for payments.

ValueClick Media Hits

  • Provides an interface to view current advertisers and block lower paying ads
  • Good network to fill up your inventory
  • Decent CPM rates, stays around 50 cents or more
  • Provides lot of ad formats including full page ads and popunders

ValueClick Media Misses

  • You have to block a lot of low quality ads
  • No reports for country wise performance
  • CPM rates can be increased but it takes a lot of effort and moderation to sift through and block ads

Overall Ratings: 4.5/10

Minimum payment: $25

Payment terms: Net 25. You will be paid 25 days after your minimum payment has accrued.

Payment methods: PayPal, or check.

Minimum Requirements: Minimum traffic of 3,000 page views per month.

Revenue Share: Not posted.

How To Get In? Send an application to become a publisher at http://www.valueclickmedia.com/publishers

Other CPM Networks

While I listed out some good CPM ad networks out here, there are several more which you can make revenue from. I won’t go into much detail about these since I have either never used them or used them for a short period of time.

CPM Networks for Indian Traffic

If you get a lot of traffic from Indian users, most of the above ad networks won’t work very well. Previously I had written about the Best CPM Network for Indian traffic called Komli. You can sign up with them to monetize your Indian traffic. Additionally you can also try out Tyroo (http://www.tyroo.com/) and Axill Media/Globe 7 (http://www.axill.com/).

Though these networks don’t perform as well as the other CPM advertisers, you will at-least make some money out of it instead of nothing at all. I have found that Tyroo is the worst performer among these three networks.

That’s it, hopefully this post will help you to make more money from your website. I would be interested to know which ad networks you use and how they perform for you. Do feel free to share your thoughts about them with me.

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Author: Keith Dsouza Google Profile for Keith Dsouza
I am the editor-in-chief and owner of Techie Buzz. I love coding and have contributed to several open source projects in the past. You can know more about me and my projects by visiting my Personal Website. I am also a social networking enthusiast and can be found active on twitter, you can follow Keith on twitter @keithdsouza. You can click on my name to visit my Google+ profile.

Keith Dsouza has written and can be contacted at keith@techie-buzz.com.
  • http://www.addynamo.com Sean

    I’d also like to mention Ad Dynamo – it’s a contextual PPC ad network that gives publishers a nice variety of payment options – direct to your bank account, to PayPal, or even to your very own Ad Dynamo Visa card – on the first day of each month.

  • marc

    very informative post! what is filler network? is it the ad network that you put into your website or you put it inside the code of the other ad network?

    • http://keithdsouza.com Keith Dsouza

      Filler ad networks are basically networks that you can use as a backup for your main ad network.

      Most big advertising companies provide you with an option to specify defaults when they cannot serve ads, this is also known as filler networks.

  • http://www.hivehealthmedia.com Jay

    Great feedback on various ad networks. Most of the searches from Google have a list of photos of various ad networks with no actual information.

    I’m currently using Glam Media with Burst as a backup. Burst media has been pretty impressive lately delivering cpm’s of over $2 on my default traffic from Glam.

    I didn’t have much luck with Adtegrity. The cpm rates were brutally low–around 22 cents. I’ve also tried Value Click media which didn’t fill much of my 3rd tier traffic, so I just put adsense at the end of the chain.

    Glam media delivers the highest rates, but they are very particular about the niches of blogs that they allow. They also mostly fill just US traffic.

  • http://backofficejobs.in hemant

    Yaa, these ad channels are nice one.
    but need good traffic to earn from this cpm networks

    Thanks
    nice post

  • http://smilecampus.blogspot.com yash

    very usefull post, i would like to go with technorati . thank you for detailed post.

  • http://healthbuzzonline.blogspot.com/ Sourav

    Very helpful article. Thanks for you suggestions.

  • http://homepageheroes.com Tracy

    Thank you! Finally someone has broken down all the different publisher programs. I have been aimlessly trying different ones for about 6 months now with very little success. Either they function poorly, show terrible ads or pay tiny. Thank you for an informative look. If you have any advice on some good ways to drive more traffic, I would love to hear your take on that. We operate a site that helps people be charitable in their daily lives. Thanks again

  • http://www.extreme-exercises.com Todd Kuslikis

    Really helpful article. I have a smaller website with about 150 visitors per day. Gonna keep pinging the above ad networks and see if I can get in. Even though I am small, it is good to have several sources of revenue.

  • http://www.thetricksmania.com Hasan Jawad

    Google adsense suck’s , Google banned My Account Without Any Reason

    • http://www.redialme.com/ Taleb

      Me also without any reason :(

  • http://www.jokesmantra.com Neha

    Which CPM network is good for Indian traffic?
    As my most of the traffic coming from India, Which network is good for me

  • http://www.adbalance.com/model/cpm/ Tim [adbalance]

    Some useful comments, although I feel you should also point out that often publishers can make more money using CPA/CPL affiliate offers – although that is notably more work and risk.

    CPM is a great way to be able to just stick some ad tags on your website and start earning money without having to think that much more about it (as is CPC but to a lesser extent as CTR becomes more important).

  • http://o-ogy.blogspot.com sherlogic

    I’ll try burstmedia, because my chitika going suck. Before, chitika was the best advertising network for me, but not now.

  • http://www.achhikhabar.com/ Gopal Mishra

    Hi there, very helpful post.

    Can u suggest some ad network for Non-English sites, my site AchhiKhabar.Com is in Hindi and gets 100000+ monthly page views , how to advertise on it?

  • http://adprudence.com chris

    Try Adprudence. They pay very good CPM.It works on Real time bidding basis so you earn high CPM. I am very happy with it after trying tons of other networks. Join adprudence.com

  • TF-pub

    Tribal Fusion used to be the best but ever since they outsourced publisher services to India, IT SUCKS BIGTIME! Never had an issue with TF before, had a good relationship with them, but when Indians started to take over the publisher account services, things changed. My website is supplying unique 20 million impressions monthly, never violated any policy, but these Indians stop serving paid ads for no reason at all.

  • Antonius

    Thank You Keith.

    Your information will too giving help to me , a government pension man .
    I am in confusing condition now .
    Thank You again .
    May God Bless You. May Lucky always be with you.
    Happy New Year

  • http://ecuador-tv.blogspot.com Ecuador Tv

    Hi thank you for the info, could you please share your eCPM for each of the sites described here?

    Thanx

    • the man

      eCPM will vary based on the international traffic you receive. If the CPM is $1.50 and you have 80/20 US/In visibility, your eCPM is different and lower with a 55/45 ratio. After Panda, I lost 62% of my unique traffic and my International traffic increased to 45%. Interesting to read about TF… I use to have 1.2mil uniques, but now I don’t qualify for TF.

      Burst media, eCPM is low if you consider the no fill ads. They tell you your CPM, but you have to consider your no fill to get your eCPM.

  • http://www.facebook.com/profile.php?id=100001861399198 Phuong Le

    GOOD

  • http://www.facebook.com/profile.php?id=100001861399198 Phuong Le

    GOOD

  • http://www.sabaqonline.com Jacky

    I have never seen such a detail information about these CPM ad networks and i am very very thankful to you to post them,it give me such a knowledge to select one of them,Thanks Keith!

  • http://itv4all.co.cc/ sivan

    Thanks for the info.. really useful..

  • http://www.place911.com naeem

    I am having new website and getting traffic from india, so should i go with indian ad network if they pays more? 70% of my site content is indian. Can some one plz recommend me ? daliy page views 400 to 500.

  • Techmedia

    Here’s a list of the largest numbers according to comscore and quantcast -

    Adblade – 202.3 million monthly uniques – http://www.quantcast.com/p-b8GPCpJxfqYm2
    Google – 156.1 million monthly unique – http://www.quantcast.com/google.com
    Meebo – 136.8 million monthly uniques – http://www.quantcast.com/p-93vmRJG_BQlqo
    Vibrant media – 136.1 million monthly uniques – Comscore Oct 2011
    Undertone – 125.2 million monthly unique – Comscore Oct 2011
    Ask Network – 90 million monthly unique – Comscore Oct 2011
    Kontera – 75.5 million monthly uniques – http://www.quantcast.com/kontera.com
    Click Booth – 43 million monthly uniques – http://www.quantcast.com/clickbooth.com
    AOL – 40.8 million monthly unique – http://www.quantcast.com/aol.com
    Linkedin – 39.4 million monthly uniques – http://www.quantcast.com/linkedin.com
    Pulse 360 – 39.6 million monthly uniques – http://www.quantcast.com/pulse360.com
    Myspace – 14.8 million monthly uniques – http://www.quantcast.com/myspace.com

  • http://www.fforfree.net Saskan

    Right on the point, Excellent Stuff Dsouza…

  • http://travelplannertip.com wadudamin

    I am a blogger. I do not know how to earn money. Now I learn how to earn money by blogs easily

 
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