Based on a EU judgment ^[1], Microsoft recently rolled out the browser ballot system in European countries ^[2], however, they are not the one’s to let up on the market share that easy, and have rolled out a series of new advertisements in the United Kingdom to keep users hooked on to Internet Explorer 8.

I did find some of the commercial videos on My Microsoft Life ^[3]. These videos are only 8 seconds in length, so I was wondering what Microsoft was thinking about them.

I understand that it is a webmasters goal to load webpages in 8 seconds or less, but that is because they want users to start reading the content in that time, not understanding it. So Microsoft’s thinking in these 8 second ads goes beyond me, even though I understand that it is in theme with "Internet Explorer 8", I found the 30 second Google Super Bowl ad ^[4] more interesting.

Check out the advertisements for IE8 being shown in UK right now.

More info on this can be found on the Official 8 second promotion ^[5] site for IE8.