Apple iPad 2 Commercial Released, Entitled “Now” [Video]
By on June 20th, 2011

Apple has released a new iPad 2 commercial entitled “Now” that highlights more on user experience rather than hardware specs. This 30 second video clip showcases how users can use iPad to watch movies, read magazines, newspapers and video call using FaceTime.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.
Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.
Because now, there’s this.

Apple’s competitors emphasize more on technical specifications, but Apple has decided to take a different route. They are working completely on a different strategy to market their products by highlighting more on user experience. This commercial is simple and to the point, and does not amplify on technical specifications.

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Author: Joel Fernandes Google Profile for Joel Fernandes
Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr. He does a little of web coding, and maintains a tech blog of his own - Techo Latte. Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.

Joel Fernandes has written and can be contacted at joel@techie-buzz.com.

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