Apple has released a new iPad 2 commercial entitled “Now” that highlights more on user experience rather than hardware specs. This 30 second video clip showcases how users can use iPad to watch movies, read magazines, newspapers and video call using FaceTime.
Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call.
Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.
Because now, there’s this.
Apple’s competitors emphasize more on technical specifications, but Apple has decided to take a different route. They are working completely on a different strategy to market their products by highlighting more on user experience. This commercial is simple and to the point, and does not amplify on technical specifications.