"whatsbuzzing is an online window shopping service that helps you tap into the shopping buzz around shopping sites and brands that you are interested in. the service is called whatsbuzzing window shopper. before you go shopping, you often want to see what's on sale at your favorite stores, check out what's the latest buzz around brands and even want to know what other shoppers like you find interesting. you can do all this at one site – whatsbuzzing.com.

whatsbuzzing is tapping into the marketing information from stores, brands, review sites, shopping related blogs, that is being sent to consumers through e-mail and rss. collectively, we refer to the above sources of information as merchants. the service organizes this entire incoming buzz by category (e.g. apparel & accessories, department stores. health & beauty etc.) and by sub-category (e.g. apparel, online stores, cosmetics etc.). this makes it easy for you to browse around merchants. instead of you visiting hundreds of merchant websites, these websites come to you at whatsbuzzing with the latest information.

whatsbuzzing allows consumers to tag the incoming buzz items with descriptive words that other consumers may find useful, e.g. spring fashions, organic makeup, summer travel, ipod accessory etc. you can also add your own tags to buzz items. consumers can then search for buzz items based on tags. you can also look at the most popular tags and search for buzz items based on popularity."