Ads by Google but Advertise on Yahoo
I know the title is a little weird, but the competion between the top three in search advertising is such. Google and Microsoft have spent billions of dollars to buy new ad companies. Yahoo too is not far behind, but surprise of surprise how does Yahoo get some of its advertisers, any guesses.
By advertising with Ad words, isn’t it funny that Yahoo itself is using Google Ad Words as a platform to sell their advertising platform. I am not sure how the Yahoo guys agreed to do this but this is a total irony when they are competing against each other.
I believe that when you are competing with each other you will try to promote and get more advertisers for your network but promoting yourself on your rivals network is quite hillarious. This shows one thing that Google Ad network has far more reach than its rivals and brings in more clicks to advertisers or does it?
Check out the screen shot below.
Have you ever seen any such rival networks advertisement? I have not come across any Yahoo Ads yet so am not sure if Google advertises on Yahoo ;).
Do share your opinion about this.
Shankar Ganesh
May 26th, 2007 at 9:16 pm #
Well, I’ve seen this way earlier. I’ve even seen Microsoft advertising using Google Adwords
keith
May 26th, 2007 at 9:23 pm #
Isn’t it weird Shankar that they do this, I mean they are fighting so much to get one up on each other and still advertise on a rival network :).
Shankar Ganesh
May 26th, 2007 at 9:59 pm #
Because they know their rival - Google’s ad network is much more stronger than YPN, or even - aQuantive, for that matter
keith
May 26th, 2007 at 10:01 pm #
Yea true, Google rocks
Anand
May 26th, 2007 at 10:15 pm #
Well, this is one advantage that brick and mortar stores do not have. It is like standing in front of your rival’s store and offering leaflets promoting your own stores.
I have encountered a ‘Google Bomb’ of sorts on similar lines. I had blogged here about it:
http://cyberita.blogspot.com/2007/03/google-bombing-for-right-reasons.html
Anand
May 26th, 2007 at 10:16 pm #
Well, this is one advantage that brick and mortar stores do not have. It is like standing in front of your rival’s store and offering leaflets promoting your own stores.
I have encountered a ‘Google Bomb’ of sorts on similar lines. I had blogged here about it: Do check my anchor link for the same.
Sumesh
May 27th, 2007 at 1:27 am #
Yeah, those “Yahoo”ligans must be crazy - ads on rival network is like telling out loud “Your network is better than ours”
Sumesh
May 27th, 2007 at 1:29 am #
You still have that contest for domains and hosting? I wanna participate. Will you set up WP too?
Sumesh
May 27th, 2007 at 1:36 am #
Almost forgot, Keith, dont put that Digg badge unless you have a reasonable no. of diggs. 0 diggs suck
keith
May 27th, 2007 at 6:15 am #
Thanks Sumesh will do that, and yes the contest is still open. I will set up WP there, will help in the DB migration.
keith
May 28th, 2007 at 9:10 am #
Quite true Anand.