Flickr has a url shortener. Facebook has a url shortener. And so does Google. Who’s next? Welcome YouTube to the club, please.
When Keith reported a few days back about Facebook and Google launching their own url shorteners, he mentioned that none of the large online commodities would be pleased enough to hand over web analytical and traffic data to biggies like bit.ly – which is the prime url shortener for Twitter. He was no doubt, absolutely correct.
Today, YouTube has launched their own url shortener: YouTu.be
From now on, whenever you favorite a video or upload a clip and use the AutoShare feature on YouTube which many people already do Youtube will syndicate alerts on other social profiles of yours such as Twitter and Facebook with a shortened Youtube url along with the message. Earlier this was done with other url shorteners, but now, YouTube will directly know the source of traffic. No third party involved.
Unlike other url shorteners, the youtu.be service can’t be used for any other site except YouTube itself. Apart from using the automated method mentioned above, users can make short urls manually too.
To use youtu.be manually, simply take a URL like http://www.youtube.com/watch?v=FdeioVndUhs and replace the"http://www.youtube.com/watch?v=" with "http://youtu.be/" to get: http://youtu.be/FdeioVndUhs Plug that shorter URL into a browser, and you’ll see it redirects to that video. #
The new urls are already having a blast at Twitter. I guess now Bit.ly should be worried a little with everyone trying to make their own url shorteners.