Yahoo Will Soon Test Bing Powered Search Results, Both Paid and Organic
Yahoo is soon planning to embrace Bing and power a percentage of live Yahoo search using Microsoft’s search engine. According to a blog post from Search Engine land Yahoo sent an email discussing some of the organic Yahoo to Bing transition topics that are on the mind of their advertisers.
Yahoo has confirmed that they are testing the Bingpowered results offline and soon they will be testing the same in the live search results. The email wrote:
Though much of our testing is already happening offline, this month we’ll also test the delivery of organic and paid search results provided by Microsoft on live Yahoo! traffic.
The testing will be impaired on both paid and organic search queries and Yahoo says that the testing volumes will fluctuate during this period. The paid volume will be low on the first weeks, this is to ensure proper ROI of the advertisers.
Hence, if you go to Yahoo and perform a search, chances are that you will see search results powered by Bing. The testing period will last for two months and end on September.
Seorountable found a thread at Webmasterworld which consists of a presentation video by Yahoo and Microsoft of the transition timelines for Bing to begin powering Yahoo on both the organic and paid side of search. Here is a slide from the presentation:
The Bing powered results will be implemented on both paid and organic search queries and if the experiment goes as planned, Yahoo plans to power 30% search queries using Bing.
Author: Amit Banerjee
Amit has been writing for Techie Buzz since early 2009 and keeps a close eye on web apps, Google and all things Tech. He also writes at his own tech blog, Ampercent. Follow him on Twitter @ amit_banerjeeAmit Banerjee has written 376 articles for us.
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Very interesting news for any SEO professionals. It seems like we will soon be able to stop worry about the yahoo search algorithm. We will instead be able to focus on google & bing's algorithms. It does make sense for them to do thorough testing before the holiday shopping season.