End of Carol Bartz as CEO; The Downfall of Yahoo Under Her Reign

What Yahoo! Lost?

Despite all her efforts, Yahoo gained nothing, but mostly lost some of its much neededservices. In the year 2009, during the time of Bartz, most of Yahoo’s services were shut down or sold, and people talked about, ‘Oh, Yahoo is trying to get smaller,’, but Bartz made a statement saying, We were never trying to get smaller. We were just trying to get more focused. You’re just going to see Yahoo bloom more.

Well that really didn’t happen. Under the headship of Bartz, and since she came on board, there were a number of services that were shut down or sold. Few of which are –


One of the biggest mistakes that Yahoo did was to sell Delicious to Avos Systems in April 2011. Delicious stands out as one of the best tools that offers social bookmarking web service for storing, sharing, and discovering web bookmarks. The service claimed more than 5.3 million users and 160 million bookmarked URLs.

Yahoo Geocities

Yahoo Geocities, acquired in January 1999, is a web hosting service that is currently available in Japan. Rupert Goodwins, editor of the ZDNet, said the closure of Geocities (in 2009) was the end of an era – “I think Geocities was the first proof that you could have something really popular and still not make any money on the internet.”

Well, Yahoo could have turned Geocities into Facebook, only if they had really “focused” on making things simple and had not closed it down.

Yahoo HotJobs

Yahoo HotJobs, formerly known as hotjobs.com, was an online job search engine, that provided tools and advice for job seekers, employers, and staffing firm. HotJobs was acquired by Monster.com in 2010, which is the largest job search engine in the world and one of the 20 most visited websites. Do you notice a mistake there, Yahoo?

Yahoo Go

Yahoo! Go was a Java-based mobile application that bundled most of Yahoo’s services like Yahoo search, news, mail, weather, traffic, and Flickr. In late December 2009, Yahoo announced that Yahoo Go would be discounted, and in January users received the following email from the Yahoo! Mobile team –

Yahoo! Go will be discontinued on January 12, 2010, at 12:00 a.m. PST, so that we may focus on simplifying and enhancing your future mobile Web experiences. After this date, you will no longer be able to use Yahoo! Go 2.0 or 3.0 from your mobile phone.

Other discontinued services –

  • Yahoo Tech – March 30, 2009
  • Blo.gs – April 2009
  • Yahoo! 360 ° – July 13 2009
  • Yahoo Gallery – July 14, 2009
  • Yahoo Briefcase  -March 11, 2010
  • Yahoo Buzz   – April 21, 2011

Only if Yahoo had retained some of its services, and improvised on it, I’m sure it wouldn’t have had to worry so much today. However, Yahoo currently does own one of the most important and substantial possession, and that is Flickr. If Yahoo plans to at least do a bit of innovation to Flickr, and make it feel more like Flickr-is-not-dead, then I’m sure it would turn out to be one of the best available services in the Internet  and perhaps turn it into a stock photography agency as well. But it looks like Yahoo considers it as one of underperformingproducts, and doesn’t give a damn about it, as there haven’t been any major improvements of late.

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Joel Fernandes

Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr.He does a little of web coding, and maintains a tech blog of his own - Techo Latte.Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.

  • I think Yahoo is just too far behind in the game…In terms of the search engine market Google dominates simply because their engineers have developed a superior search algorithm..