LastPass Acquires Xmarks, Promises to give it a Business Model

XmarksXmarks, the popular cross-browser bookmark synchronization tool, has announced that it has been acquired by LastPass, bringing to end months of speculation about Xmarks’ future.

Towards the end of September, Xmarks had announced that it will be shutting down due to its failure to identify a viable business model. The announcement had triggered an outcry from its users, who blamed the company for not even trying. Taken aback by the outpouring of support from users – as many as 30,000 pledged to pay for a premium version of the service, Xmarks soon changed its stance. The pledge of financial support from users also helped the startup gain the attention of multiple potential buyers.

LastPass is also one of our favorites, and we have lauded the cloud based password and identity management tool on multiple occasions in the past. Like LastPass, the core functionality of Xmarks will remain available for free. However, a premium offering, which will include iPhone and Android apps among other things, will be available for $12 per year. Users looking to take advantage of both of these excellent services can opt for the combined subscription at $20 per year.

For now, LastPass and Xmarks will continue to operate individually. They will have separate websites as well as separate downloads. However, in the future, they might be combined into a single offering.

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