Apple’s annual developer conference – WWDC 2011 (Worldwide Developer Conference) was announced just yesterday, with a very hefty price tag of $1599 for tickets.
In less than 10 hours, it has already been fully sold out. At 5000 tickets, for $1599 each, Apple has made close to $8 million on WWDC tickets alone. Compared to WWDC 2010, which was sold out in 8 days, this is very fast.
Google had recently announced that its I/O 2011 event was sold out in exactly an hour. While most people who bought I/O tickets were scalpers and those did it to get the “free” Android phone which Google normally gives away at its I/O events, which is more expensive than the entry fee of $450, the developers who attend WWDC are generally Apple fans and those who truly are interested in the technical sessions. Being sold out completely at $1599 in less than 10 hours with no such “incentive” is no mean feat.
Apple is expected to unveil iOS 5, OS X Lion and will hold “more than 100 technical sessions presented by Apple engineers on a wide range of technology-specific topics for developing, deploying and integrating the latest iOS and Mac OS technologies”. WWDC 2011 could also see the launch of the iPhone 5, going by historical trends.