We all know the story of how Gizmodo’s Lam got hold of an iPhone 4G model and has been in trouble ever since. Well, here is a quick round up from PCWorld on what all happened if you were not following.
Apple engineer Robert “Gray” Powell accidentally left his fourth-generation iPhone in a Redwood City, California restaurant. One Brian Hogan gained possession of the phone and began shopping it around to several tech publishers, supposedly including PCWorld (although a hasty newsroom poll revealed no e-mail or other contact from Hogan). Gizmodo bit, paying the 21-year-old Hogan $5000 (and perhaps more) for the phone. It then published a detailed preview of the device, garnering millions of page views in the process.
In a further move, when Steve Jobs sent an email to Gizmodo’s editor Brian Lam, he responded with,
When we get a chance to break a story, we have to go with it, or we perish. I know you like walt and pogue, and like working with them, but I think Gizmodo has more in common with old Apple than those guys do.
The thing is, Apple PR has been cold to us lately. It affected my job right at iPad launch. So we had to go outside and find our stories like this one, very aggressively.
Walt and Pogue are tech columnists from The Wall Street Journal and NY Times respectively.
Apple has claimed that this move by Gizmodo has adversely affected sales of current iPhone units as people will be waiting for the new iPhone 4G now. More news will come to light now that a San Mateo County judge has ordered documents like search warrants to be made public.