Viber, the popular mobile messaging app, today announced Public Chats, a new feature that allows users to get closer to their favorite personalities and brands.Public Chats are live discussions between celebrities and personalities and include text, photos, audio, video, stickers, web links, and more. Users can follow these chats, and invite their frands to follow these Public Chats. The most popular chats will be featured on the home screen of the Public Chats section of Viber. Users can easily search to find out who is chatting, or they can access a chat directly through its customized URL.
Globally, Viber has kicked off the feature with over 300 Public Chats. In India, there are 56 Public Chats on Day 1, and includes a broad range of global celebrities, personalities and brands like Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Ayushmann Khurrana, Shaan, Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan, and Saina Nehwal. There are also content creators like Zomato, ScoopWhoop, and more.
“I’m delighted to be here in India to celebrate the launch of Public Chats. We are thrilled with the response we’ve had so far – after just a few days, some of the most popular chats already have hundreds of thousands of followers, showing that users are intrigued by the fly-on-the-wall experience Public Chats offers. There’s a great line up of talent from India, and we’re looking forwarding to adding more Public Chats over the coming weeks and months.”
– Mark Hardy, Chief Marketing Officer, Viber
Viber Public Chats are available on the Android and iOS apps, and the feature would trickle to other platforms in coming months.