Twitter has launched a new feature for advertisers called Interest Targeting. This new capability enables advertisers to target and advertise to the entire user base of Twitter, which is now over 140 million monthly active users through promoted tweets and promoted accounts, based on specific sets of interests.
You can either select from 350 different interest categories to target, or you can target precise sets of users by specifying a @username and targeting users which are similar to that user’s followers in terms of demographic profiles and interests.
Twitter has also lowered the minimum bid for ad auctions to one cent, which should increase participation while the auction format ensures that the ad rates stay competitively high.
Twitter is expected to earn hundreds of millions of dollars in ad revenue this year. With offerings like these, it is positioning itself as a premium advertising destination for advertisers looking to reach users based on their interests and preferences. Unlike Facebook, it may not face the pressures of being a public company just yet, but it still has to eventually become a wildly profitable company to justify its massive valuation.
You can create your Twitter Ad Campaigns here: Start Advertising – Twitter for Business