Twitter Starts Selling Wine to Help Promote Literacy in India
What does Twitter and alcohol have in common? Apparently a lot. A year back, Twitter started accepting pre-orders for 2009 vintage wines under the label Fledgling Wine. Now, they are finally ready to start shipping the first lot of wines.
According to the website, these wines are being made using some of the best vineyards in California by the acclaimed winemaking team at Crushpad. Twitter is currently offering two variants –
2009 Fledgling Pinot Noir: A suave rendition of Pinot Noir produced from top-flight California vineyards.
2009 Fledgling Chardonnay: A pure expression of brilliant California Chardonnay from acclaimed vineyards and a superb vintage.
A single bottle (750 ml) will set you back by $25, while an entire case (12 bottles) will cost $300.00. But, all of this is for a good cause. The revenue generated from Fledgling Wine will be donated to Room to Read, which will be working with children in Uttarakhand, India to promote literacy. Twitter says, “For each bottle you buy, $5 will be donated to Room to Read, a transformational non-profit that brings books, libraries and ultimately literacy to people in the poorest areas around the world”.
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Author: Pallab De
Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .Pallab De has written 909 articles for us.
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