Twitter has come a long way since its inception. It began as a way to share your status updates with your friends. Now, it is being used for everything from organizing relief efforts to online marketing. Twitter has grown into a serious revenue mechanism for many organizations. Dell has led the way by raking in millions of dollars’ worth of sales through Twitter. Although Twitter was designed for single-user accounts, today a substantial portion of the popular Twitter accounts are actually multi-user accounts maintained by a dedicated team. Twitter acknowledged this a few months back and promised to introduce a new Contributors feature for businesses.
The Contributors feature is really simple. It adds the username of the person actually posting the updates to the tweet byline. This gives a face to big organizations and makes conversation more personal. After testing this feature for several months on the @twitter account, Twitter has finally begun rolling it out to multi user accounts. The SalesForce and Starbucks team are already enjoying this feature and others should get it soon.