If you were almost fed up of seeing Justin Beiber as the trending topic every day, you will find a refreshing change today. Twitter has finally tweaked their algorithm used for identifying trending topics and Justin Beiber is finally out of the league.
Instead of including topics that have been simply popular on daily basis, Twitter will trend topics that are immediately popular and that are more relevant to that particular moment. These topics will be more like “breaking news” instead of just being the “most discussed” topics. The algorithm is still a work in progress so there might be some anomalies but it appears to give a much better picture of the Twitterverse as compared to the previous algorithm that constantly included topics like Justin Beiber, Lady Gaga or iPad. It will also serve as a more purposeful resource to people who often come to Twitter for news as they will get more fresh and dynamic information now.
This will also help prevent situations where a few users tweeted about a topic heavily so it could trend on Twitter. With the latest algorithm, getting a topic to trend won’t be as easy as before. Here’s an official statement from Twitter about the changed algorithm:
The new algorithm identifies topics that are immediately popular, rather than topics that have been popular for a while or on a daily basis, to help people discover the most breaking’ breaking news from across the world. (We had previously built in this emergent’ algorithm for all local trends, described below.) We think that trending topics which capture the hottest emerging trends and topics of discussion on Twitter are the most interesting.