Twitter has acquired Cabana, a mobile app development platform, which specializes in making social apps for Facebook and Twitter. Cabana has a popular product called Fan Page Mobilizer which lets small businesses convert their Facebook pages into a new mobile website in just a few easy steps.
Twitter could use Cabana’s team to develop offerings targeted at enterprises and small businesses to attract them to its platform, and eventually monetize them using its new ad offerings.
Cabana has announced this in an official blog post, and like all such acquisitions, this will mean the end of all development on its existing products. Cabana has stated that they will be building tools that will help developers create apps for Twitter and contribute to its ecosystem.
“We are writing today with some exciting news: Cabana has been acquired by Twitter and our team is #JoiningTheFlock!
We built Cabana because we are passionate about empowering people to develop interactive content in new and innovative ways. That same passion for innovation and the democratization of content creation is also shared by the amazing team at Twitter.
Over the past few months, we’ve gotten to know the Twitter team and discovered the tremendous amount of technological synergy and alignment of our visions. The more we explored this synergy, the more excited we became about joining forces and working together.
Starting today we will be joining Twitter’s platform team, and will build tools to help third-party developers create new experiences on Twitter and empower the larger Twitter ecosystem.
This means that we will no longer be offering Cabana as a standalone mobile app development environment.
Cabana will be shutting down on December 1st 2012. If you have any questions about our rolldown, please email us at email@example.com.
Rest assured that the ideas and passion behind Cabana will live on, albeit in a slightly different form – at Twitter!
We want to thank all of you, from our users and investors to our family and friends, who made this journey possible.
We’re excited for what the future with Twitter holds!”