Twitter Acquires Analytics Start-up Smallthought Systems

Trendly-DabbleDB Recently Twitter announced that it will be changing its default URL shortner from to an in-house solution. Obviously, this change will help Twitter get a better idea about trending stories on Twitter. As the next step in its goal of better understanding the pulse of the web, Twitter has acquired Smallthought Systems.

Smallthought Systems is a four person startup that is responsible for creating Dabble DB, an online database and web analytics filter tool that was being utilized by Twitter until a year ago. They are also the developers of Trendly, a service which helps making sense of Google Analytics data. Once again, Twitter’s analytics team found use for Trendly. In fact, Twitter was one of the earliest testers of Trendly.

As a result of the acquisition, Avi Bryant, Andrew Catton, Ben Matasar, and Luke Andrews from Smallthought Systems will now join Twitter’s analytics team. This also probably means the end of the road for DabbleDB and Trendly. Although Smallthought has promised to continue providing both the services to existing customers, new account signups has been disabled.

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Pallab De

Pallab De is a blogger from India who has a soft spot for anything techie. He loves trying out new software and spends most of his day breaking and fixing his PC. Pallab loves participating in the social web; he has been active in technology forums since he was a teenager and is an active user of both twitter (@indyan) and facebook .