Toyota To Launch Facebook Like Social Network For Its Customers

Toyota ┬áMotor Corp. and and San Francisco-based is setting up a social networking service called “Toyota Friend”, similar to Facebook and Twitter. The new service allow users to exchange real time updates with Toyota drivers, connect with local dealers and remotely obtain information about their hybrid vehicles, such as battery usage. It is expected to debut in Japan before it rolls out globally in 2012.

“This represents a concrete step towards creating a more mobile society,” Toyota president Akio Toyoda said at a press conference in Tokyo. “Toyota can learn a lot from an entrepreneurial firm like”

The new service primarily relies on third party smartphones and other mobile devices sold separately from its cars. The network will be powered by enterprise social network’s Chatter and Toyota’s telematics platform.

Toyota is investing 442 million yen ($5.5 million) in Toyota Media Service, Microsoft Corp., aiming to bring Internet services to Toyota vehicles, is investing 335 million yen ($4.1 million) and will be investing 223 million yen ($2.8 million) in the project.

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Joel Fernandes

Joel Fernandes (G+) is a tech enthusiast and a social media blogger. During his leisure time, he enjoys taking photographs, and photography is one of his most loved hobbies. You can find some of his photos on Flickr. He does a little of web coding, and maintains a tech blog of his own - Techo Latte. Joel is currently pursuing his Masters in Computer Application from Bangalore, India. You can get in touch with him on Twitter - @joelfernandes, or visit his Facebook Profile for more information.