“A million dollars isn’t cool. You know what’s cool? A billion dollars.”
Apparently even that quote applies to not only dollars, but even users now. On the heels of Facebook announcing that it had hit the one billion users milestone, Strategy Analytics announced today that we will have hit a major milestone in Q3 2012. There are now more than a billion smartphones in active use, and the smartphone penetration continues to grow at an increasing rate.
The report didn’t delve into much detail, but most of the growth in the last couple of years would have to come from Samsung, Apple and then Nokia. The growing popularity of iOS and Android has led to the rapid acceleration in the use of smartphones. While it took 16 years to hit the first billion, we are expected to reach the next billion in just 3 more years.
One out of every seven people on the planet now have a smartphone. However, many more still have feature phones, but that is expected to change in the near future. China, India and other emerging markets are expected to be on the forefront of this smartphone revolution as markets like the US and UK already have pretty high penetration.