After a long drawn battle with Apple in Australian courts, Samsung finally won the right to sell the Samsung Galaxy Tab 10.1 in Australia. It will now be able to cash in on the lucrative holiday sales period, after missing out on sales for months due to Apple’s temporary injunction on Galaxy Tab sales in Australia.
Samsung is now trying to make the most of its clash with Apple. It advertised the Samsung Galaxy Tab in an Australian newspaper as “The Tablet Apple Tried to Stop”.
Samsung also recently credited Apple for the increased media awareness of the Galaxy Tab, implying that it might result in increased sales of the Galaxy Tab.
“At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective,” said Samsung Australia’s Vice President of Telecommunications, Tyler McGee.
While it wasn’t exactly a David vs. Goliath scenario, Samsung was definitely the underdog here. And we all love to root for the underdog, don’t we?
What remains to be seen is if Samsung’s courtroom victory translates into actual sales.
Here’s a scan of the ad, courtesy Engadget: