Rediff Launches Rediff Blogs. Another Fail in The Making?

Rediff.com, one of the biggest portals in India, which is also listed on NASDAQ, has launched a new service called Rediff Blogs. I personally was an employee of Rediff at one point of time, and they were very competitive back then. However, Rediff has had a huge history of failed products which are no more than Someone has it, let’s build our ownkind of products, which have seldom worked, though I would not comment on past products much in this post.

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Rediff has scrapped their earlier blogging platform Rediff iLand, which they had created in-house (see what I was saying) and launched a new portal called Rediff Blogs, which runs on uhm WordPress MU. Rediff Blogs support 9 major Indian languages including Hindi, Tamil, Telugu, Marathi, Bengali, Kannada, Gujarati, Malayalam and Kannada. However, that’s hardly any innovation at all.

Whether Rediff Blogs will work or not is not something we can foresee, but what they are doing right now would not take more than 2 days for any person familiar with WordPress MU to do. Agreed Rediff is a big brand, but so are WordPress, Blogger and Drupal. If you are launching something, why not be innovative, and who needs another blogging platform anyways, don’t we have enough of it already?

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