Online Digital Content Sales Looking Good At 65%

Pew Internet has published a survey report recently that outlines the buying habits of people for digital content online. The report can be accessed through this page and is downloadable in a PDF format.

According to the report, more than 50% of Internet users are now paying for online digital content like news, eBooks, music or movies. The figure for news stands at 18% while more people opt for online music and lesser for eBooks. On an average, people spend $47 per month online content. However, the average is biased by a small section of those who took the survey and spend extensively on online purchases. Otherwise, most users spend around $10 pe month buying online.

The survey was conducted among 750 people who were interviewed personally and questioned on their buying habits. GigaOM’s analysis of the report is,

Here’s a rundown on some of the Pew results for spending on digital goods:

  • 33% of internet users have paid for digital music online
  • 33% have paid for software
  • 21% have paid for apps for their cell phones or tablet computers
  • 18% have paid for digital newspaper, magazine, or journal articles or reports
  • 16% have paid for videos, movies, or TV shows
  • 11% have paid for members-only premium content from a website that has other free material on it
  • 10% have paid for e-books
  • 7% have paid for podcasts
  • 5% have paid to access particular websites such as online dating sites or services
  • 2% have paid for adult content

Music and software is undoubtedly the most paid for category. However, a close number for cellphone apps shows that mobile content is doing well when it comes to online business. The sale of online eBooks has declined over the last two years due to an immense amount of piracy.

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