“New times demand new journalism,” said Rupert Murdoch at the launch of The Daily, an iPad only newspaper, in New York today. “So we built The Daily completely from scratch — on the most innovative device to come about in my time — the iPad.”
It will be a daily newspaper which will be available exclusively on the iPad for now. It is priced at $0.99 per week and $39.99 per year. It will be free for the first 2 weeks though, thanks to Verizon.
It will offer a combination of traditional journalism and technology and will be packed with a lot of interactive multimedia content. It will be updated daily and comes with videos, audio content and will allow users to share content directly via Twitter or Facebook. It also has a built in browser as well as an apps and games section, which is linked directly to the App Store.
With the launch of The Daily, Apple also unveiled a new feature for application developers – in-app subscriptions. Apple will be enabling one-click, in-app subscription pricing for apps on the App Store soon. It would be ideal for media companies who rely on subscription based services. Expect an announcement by Apple on subscription pricing soon. Rupert Murdoch stated that The Daily will be launched on all major tablets eventually.
via The Daily