When you think NASA, you think rocket, right? Now, you can “rock it” to the space age sounds of NASA’s newest endeavor, Third Rock Radio. NASA has launched an out-of-this-world project which will be a “custom-produced Internet music radio station that is crafted specifically to speak the language of tech-savvy young adults.” The New Rock/Indie/Alternative format station goes live today.
Third Rock is produced by RFCMedia out of Houston, Texas. It is supported by private advertisers and all of this is supposed to be done at no expense to the government. The station’s intent is the discovery of “New Rock” as well as, reaching a young audience and building interest in the space program.
“NASA constantly is looking for new and innovative ways to engage the public and inspire the next generation of scientists and engineers,” said David Weaver, associate administrator for the Office of Communications at NASA Headquarters in Washington. “We have led the way in innovative uses of new media and this is another example of how the agency is taking advantage of these important communication tools.”
This is an interesting partnership between public and private entities that will hopefully serve as a model for future endeavors. NASA has suffered a lot of budget cutbacks and scrutiny over the last few years. It is imperative for its survival that NASA continues to build the interest of young people and remain relevant to a new generation. One really neat thing Third Rock Radio will be doing is allow partner companies to fill high-tech job openings in the engineering, science and IT fields via the website. NASA hopes to make the station available to Apple iTunes and the Android market soon, but for now it is available online at NASA.GOV or http://thirdrockradio.rfcmedia.com/.