Despite having more than 70,000 apps, Microsoft’s Windows Phone is still far behind Apple’s iOS or Google’s Android in terms of sheer numbers. That is probably the biggest hurdle that Microsoft needs to cross, now that it seems to have figured the hardware conundrum, with its new focus on budget smartphones with Tango.
Microsoft has been surprisingly friendly to Windows Phone developers until now, and apparently has plans to become even more friendly, to attract more of them to its platform.
Nokia and Microsoft will be spending up to $12 million each to fund a new program called AppCampus at Aalto University in Finland. They will fund app developers who build apps for Windows Phone, as well as other Nokia platforms.
More details about Microsoft’s plans to address the lack of top apps were revealed in some leaked slides today. Apparently, Microsoft plans to set aside $10 million and use it to “ring-fence” top iOS and Android app developers who aren’t currently building for Windows Phone. Even if Microsoft isn’t able to match the numbers of iOS or Android, if it is able to get the top apps to Windows Phone, that might do it for most users. It also plans to reduce average app pricing to bring it in line with other platforms, and try to offer more exclusive titles on Windows Phone.
Microsoft plans to bridge the gap in terms of top apps by Q2 2012. We should know how it works out in the next three months.