Shock. Stunned. Amazed. Surprised. This is how users on the Web have been reacting to the news of Marissa Mayer being appointed as the new CEO of Yahoo. And the reason to be surprised is due to the fact that Marissa Mayer was previously working for Google for nearly 13 years, since she first joined the search engine giant (as employee number 20) in 1999.
Kudos to Yahoo, and indeed this is a great move for the company, which has been desperately hunting for the right leader in the last few years with having switched over to three not-so-good CEOs in less than a year and a total of five in the last four years. Yahoo has terrifically failed to shine in the industry, as its competitors grew stronger with innovative services, while Yahoo was left behind with barely anything to offer.
During the era of Carol Bartz, Yahoo’s worst nightmare, the company lost some of the popular services like Yahoo Buzz, Delicious, and Yahoo Geocities, which were either shut down, or were sold away. Yahoo not only lost most of its services during that time, but also it was this point of time where it lost many users to its competitors.
Yahoo has had a rough history. Today, Mayer takes over the CEO’s post, and I’m sure she has that potential to do great things for Yahoo, using her experience from her previous company and having the quality of a perfectionist executive. Sure Marissa is a challenging person who has always strived to take up challenging tasks, however, with Yahoo’s huge drawbacks and poor history, will she be successful enough to rightfully make Yahoo reputable again? Well, I see a very thin chance of that happening.