LOVEFiLM to Bring Streaming Movies and TV shows to Xbox LIVE
By on December 6th, 2011

LOVEFiLM, Europe’s largest subscription service for streaming movies and TV shows over the Internet and sending DVDs by post, launches on Xbox LIVE tomorrow. This would allow millions of Xbox users instant access to the movies they want to watch. LOVEFiLM is an Amazon company.

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Xbox LIVE members will be able to instantly watch thousands of movies via LOVEFiLM Instant the movie streaming service including exclusive content. LOVEFiLM Instant is already available via a huge range of devices including PCs, iPad, Internet-connected TV sets, Blu-ray players, tablets, and games consoles.

It is an exciting day for LOVEFiLM customers and an auspicious day for the TV entertainment industry as a whole. Launching LOVEFiLM Instant on Xbox 360 and Kinect means bringing the service to a million more living rooms a huge achievement.

- Simon Calver, CEO, LOVEFiLM

With Netflix launching in the UK next year (no announcement whether it would be available on the Xbox as yet), and BBC coming to Xbox LIVE next year, LOVEFiLM’s inclusion as an integrated film service provider for Xbox LIVE is well timed. LOVEFiLM is all set for its ambition to bring the service to as many homes as possible. Also, Kinect for Xbox 360 will transform the way people use LOVEFiLM Instant. With Kinect, people can effortlessly control the service using voice commands and gestures to search and enhance movie-watching experience. The LOVEFiLM app comes with a free 30 day trial and after that will require a subscription.

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Author: Abhishek Baxi
Abhishek Baxi is an independent technology columnist for several international publications and a digital consultant. He speaks incessantly on Twitter (@baxiabhishek) and dons the role of Editor-in-Chief here at Techie Buzz.

Abhishek Baxi has written and can be contacted at abhishek@techie-buzz.com.

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