The Apple iPhone OS 4.0event is going to start in just a few minutes now. As usual the expectations are high from this event. Many iPhone users are hoping that the new version of iPhone OS will support multi-tasking and bring in battery life enhancements as well. Apple had recently released the Apple iPad which has got ravishing reviews all over the net. Apple said that they have managed to sell 300k iPad in the first couple of days.
It is not confirmed but users are also expecting Apple to release iPhone HD or iPhone 4G. Rumors also say that Apple will launch a refreshed line-up of the Macbook series.
Live Updates :
The event started a few minutes ago. Sorry for the delay in the live update guys!
10:00AM : Steve Jobs enters!
10:01AM 10:10AM : Steve Jobs before introducing us to the iPhone OS 4.0, tells us about the enormous success of the iPad. Steve said that over 250k books have been downloaded from the iBook store until date. He also said that Apple has managed to sell 450k iPad within a few days of its release. Steve also says that currently the App Store has 3.5k apps for the iPad and the number is increasing at a tremendous rate.
10:12 AM : Steve finally announces the iPhone OS 4. He says that the OS will ship this summer and a preview version for developers will be released today.
10:15 AM : He says that the iPhone OS 4 will have more than 1500 API for developers.
10:18 AM : New features of iPhone OS 4 include 5x digital zoom, tap to focus in videos, and Bluetooth keyboards.
10:19AM : Steve announces what all iPhone users have been eagerly waiting for Multitasking!. He says We weren’t the first to this party, but we’re going to be the best. Like cut and paste â€” it’s better than any other implementation. It’s really easy to implement it in a way that really drains battery life. And, it’s really easy to implement it in a way that reduces the performance of the foreground app and makes your phone feel sluggish.
After this Steve Jobs gives the viewers a demonstration of the multi-tasking on the iPhone. He uses the Home button on the iPhone to switch between multiple applications.
10:21 AM : Steve says that the iPhone OS 4 will provide seven multitasking services. Tim Westergren from Pandora comes up on the stage and demonstrates the Pandora application on the iPhone. The application can now run in the background while continuing to stream the audio.
The second demonstration is from a Skype representative. He demonstrates that now it is possible to navigate away from the Skype app and be still able to receive calls on it.
10:27AM : Scott now tells us about background location services. He says The next is background location. There are two classes of apps that want to use your location in the background. One is turn by turn directions, like TomTom. The problem is, until now, if you left an app like TomTom, you’d stop getting directions.
He says that the location of the users can be tracked either by using A-GPS or GPS. Nice move by Apple here, since GPS consumes a lot of battery power.
10:31AM : Scott :With all these location services, we take privacy very, very seriously. We’re taking it several steps further in iPhone OS 4. First, we’re adding an indicator to the status bar if something is tracking your location. Next: we’re adding fine-grained settings so you can enable/disable location on per application.
Whoa! Awesome move by Apple here. Sure gives adequate respect to the privacy of the iPhone users.
10:35AM : Scott then introduces us to another multitasking service task completion. Scott says The next is task completion. One is like Flickr: sometimes photos can take a while to upload. With task completion, Flickr can continue to upload those photos in the background when you browse away. Our last service: fast app switching.Impressive!
10:36AM : Scott goes and Steve is back on the stage. He introduces another new feature in the iPhone OS 4 which is Folders. He demonstrates this by dragging and dropping one app over the other and a folder is automatically created. The folder is automatically assigned a name, but it can be edited. These folders can be used in the dock as well.
10:39AM : Steve then announces the enhanced version of Mail. There is now unified inbox, and now its possible to organize mails by thread. Steve also says that there are other minor changes in the Mail application.
10:41AM : Steve then announces the iBook application for the iPhone. He says We’re really excited about this. Just since rolling it out on the iPad, we’ve had so many requests to bring this to the iPhone â€” of course, we were already doing that. We think customers will really enjoy this on their iPhone or iPod touch.
10:43AM : Buy your books once and read them anywhere. We’re wirelessly syncing pages and bookmarks automatically. And just like on the iPad, we’re supplying a free book: Winnie the Pooh. You know, we labored over that choice, which to include!
10:45AM : Scott is back on the stage and he announces that Apple is now making APIs available to developers to encrypt all the data inside their application as well.
10:46AM : Scott then introduces us to the sixth new major feature of the iPhone OS 4.0 Game Center. A developer preview is only present in iPhone OS 4.0 though. He says Gaming is extremely popular on the iPhone and iPod touch. In fact, we have over 50k titlesâ€¦ let’s look at the competition. If you look at dedicated gaming devices like the PSP and DS, this just blows them out of the water. We wanted to make this even better â€” we’ve added a social gaming network. We do automatic matchmaking, we’ll find others with a similar ability and match them against you. You can see how you’re progressing in a game with achievements.Looks like Apple is taking a shot at Xbox Live service from Microsoft here.
10:48AM : Steve is back on the stage and then introduces us to the last feature of the iPhone OS 4.0 iAd, Mobile Advertising. "He says On a mobile device, search is not where it’s at, not like on the desktop. They’re spending all their time on these apps â€” they’re using apps to get to data on the internet, not generalized search.
10:52AM : We want to be even more interactive than the ads on the web, and we want to get some of that interactivity from video. The ads keep you in your appâ€¦People don’t click on ads because you get yanked out of your app. Because iAd is in the OS itself, we’ve figured out how to do interactive and video content without ever taking you out of your app!
The user can return to their app any time they want. We think the user will be much more interested in clicking on these things because they won’t pay the penalty for doing so. You can add iAd opportunities in an afternoon â€” we’re going to host and deliver the ads, and we’ll give developers an industry standard 60% of the revenues.
10:55AM : Steve then gives us a demo of the new iAd platform. He shows the views a Toy Story 3 movie ad, which is coming out this June. The ad is done in HTML5. Uh huh! Adobe! The demo of the new iAd platform is pretty impressive. The iAd platform is heavily integrated into the iPhone OS 4.0.
11:00AM : The demo is over and then Steve says That’s an example of 3 ads that are very easy to make. In addition to ad agencies being able to make these things, there are hundreds of thousands of iPhone app devs who know how to make these things. Emotion plus interactivity. The ads keep you in your app, so you’re much more likely to click on then and explore.
11:01AM : Steve then says that the preview version of iPhone OS 4.0 Developer will be available from today itself at developer.apple.com. He then says that the iPhone 3GS and iPod Touch 3G will run pretty much everything.Time for some bad news guys.
Steve – For iPhone 3G and iPod touch 2nd gen, they will run many things, but not everything â€” they will not support multitasking, the hardware just can’t do it.
Steve then announces that the iPhone OS 4 will be available for the iPad this fall.
The event is more or less over. There is a Q&A session which follows.