LinkedIn has announced that it has crossed 300 million users across more than 200 countries on its platform. The platform gets about 100 million users from the United States, indicating that 67% of its user base is made up of international members. It further added that the platform has added more than 23 million members since December 31, 2013.
Deep Nishar, senior vice president of products and user experience at LinkedIn, stated that LinkedIn’s vision is to create economic opportunity for every one of the 3.3 billion people in the global workforce. He further details on how LinkedIn plans to get there:
To get there, we are delivering personalized experiences built around members and their identity, network and knowledge. We believe this focus will give us the ability to better help each of our members achieve their professional goals. This strategic shift has already come to life through our content products. To give our members access to all business knowledge they need to be great at what they do, we have brought together content from millions of publishers through Pulse, Influencer posts from approximately 500 of the leading minds in business, and most recently, our millions of members, as we continue to roll out our publishing platform and expand LinkedIn Groups and SlideShare.
In an interesting infographic, LinkedIn has announced that its membership is closer to a 50-50 gender split with 44% female members on the platform.
What’s more interesting is that the company predicts to hit their “mobile moment”with mobile accounting for more than 50 percent of all global traffic in 2014. Clearly, the target is mobile. LinkedIn currently has five apps – LinkedIn, Contact, Pulse, Recruiter Mobile and Slideshare.
However, if LinkedIn wants target the 3.3 billion workforce on its platform, it needs to offer services more than just a mobile app. It needs to tie up with carriers to extend its reach. Services like WhatsApp, WeChat, Nimbuzz, among others have been partnering with telecom carriers and handset manufacturers to extend their reach and that’s exactly what LinkedIn plans to do. Nishar talks about more strategic partnerships with companies like Apple, Nokia, Samsung, among others throughout the course of this year.
Disclaimer: Founder of Techie-buzz.com, Keith Dsouza, works at LinkedIn