Until now, Intel has had exactly zero luck in the smartphone arena which continues to be dominated by ARM. However, 2012 may be the year when Intel’s fortune finally changes for good.
Intel’s Ultrabook movement seems to be a hit, judging by the reaction of the audiences at CES 2012. More than 75 new Ultrabooks are expected to be launched in 2012, with support from all major notebook manufacturers.
Intel also unveiled its Medfield smartphone processors today, and we already have a couple of phones powered by it, which are slated to launch in 2012.
Today, Intel and Motorola officially announced a strategic partnership that includes Motorola building smartphones and tablets powered by Intel’s chips. This should give it some traction in the market, and also attract other smartphone manufacturers to take the same route. Motorola’s Intel powered devices will run on Android, which is quite logical as Google recently acquired Motorola.
“When great silicon and software technology meets great mobile and design innovation, amazing things can happen. Our long-term relationship with Motorola Mobility will help accelerate Intel® architecture into new mobile market segments. We expect the combination of our companies to break new ground and bring the very best of computing capabilities to smartphones and tablets, which in turn will help to create powerful new experiences that connect and enrich people’s lives wherever they may be,” said Intel’s President and CEO, Paul Otellini.
Intel’s processors are traditionally very powerful, but suck at power management, which makes them a really bad option for mobile devices. With its new Medfield architecture, Intel is aiming to remedy exactly that.
While Intel is trying to beat ARM in the mobile market, ARM is trying to break into the PC market. Windows 8 will support both the X86 and ARM architectures. The Microsoft and Intel exclusive alliance is now dead.